AI can simulate tone — but not emotion. In a world of instant publishing, the brands that connect will be the ones that sound most human. Here’s why empathy and voice still matter, and how to keep them alive in your AI content workflow.
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AI content creation
This blog breaks down the hidden labour behind AI-generated content, from endless rewrites to editorial judgment. If you think AI replaces the need to think, this might change your mind.
AI is transforming how we create content — but before you publish, ask: why are you using it? This guide helps marketers align AI use with real strategy, avoid "AI slop," and define meaningful, human-assisted content creation. Includes frameworks like the 4Ws + H and guidance on responsible AI activity.